Much like perfume and lipstick, eyewear is the easiest way to buy into luxury brands, with sunglasses and prescription frames costing just a fraction of designer labels' apparel and fendi handbags outlet.
Owing to this, the luxury eyewear market has had an organic growth in the Philippines, with many consumers aspiring to own a piece of this so-called affordable luxury.
"The ray ban replica eyewear is the first thing people see, especially with prescription frames. It's a nice accessory to make a good first impression," says Neelam Gopwani, marketing head of Branded Lifestyle Inc. (BLI), a family-owned enterprise that distributes over 40 designer eyewear brands like Ray-Ban, Bulgari, Prada, Miu Miu, Dolce & Gabana, Versace, fendi outlet among others.
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